Concierge Inspired Sales & Marketing
Offering fractional and project based sales, marketing, and event services for savvy craft beverage and hospitality businesses.
About
The rules for sales and marketing staffing have changed. Today's marketplace requires speed, creativity and clear return on investment; initiatives that support your company's immediate needs, not just fill perceived gaps.
With over 25 years of experience leading B2B sales and consumer marketing for start-ups and globally recognized consumer brands in the tech, publishing and craft beverage industries, I provide your business proven strategies and clear solutions that drive brand and increase profitability.
I take a concierge-inspired approach to understand your needs, timelines, and desired outcomes and offer both executive level consulation, project management, and/or complete execution via fractional and project based arrangements.
Not your typical consultant, my goal is to be the secret-sauce to your business; a trusted advisor and advocate, with an ownership mindset, eager to celebrate your next achievement and success.
Scope
Strategy:
- Annual, seasonal, or campaign specific marketing plans.
- Market research, brand and product positioning.
- Go-to-Market (GTM) strategies for products and programs.
- Creative concepts, campaigns, and get-noticed programs.
Digital Marketing:
- Web and ecomerce audits, improvements, builds.
- Social media campaigns, content creation.
- Multi-platform digital advertising campaigns.
Wholesale Development
- Sales process, strategy, and best practice implementation.
- Territory and Key Account analysis and consultation.
- CRM, B2B e-commerce, inventory and fulfillment systems.
- Sales training and third-party representation.
Media Relations:
- Press releases, announcements, and media cultivation.
- Influencer & media campaign management
- Brand messaging refinement and alignment.
- Crisis communication.
Events and Activations:
- Creative event and activation concepts & planning.
- Vendor sourcing and management.
- Run of show, event design, visuals.
- Awareness campaigns, B2C ticketing.
Extensive Network:
- Vendors and Suppliers
- Designers, photographers
- Media, influencers, connectors
- Distributors, retailers, purveyors